Monday, March 16, 2009

Memo to: Jay Cutler, QB1-Denver Broncos From: John W. Scherer, Football Fan

Dear Jay,

It’s come to my attention that you’re not happy. I haven’t been happy either. Last year’s 8-8 record was disappointing to say the least. Like many of the previous seasons.

Before I continue, please note that you have a 17-20 record as the Broncos QB and have never been in a playoff game, either in college or professional football. Don’t let the Pro Bowl thing go to your head. No one watches that game anyway.

Apparently, you’re miffed that the team considered a possible trade. The keywords being “considered” and “possible.” It didn’t happen. Since then, you’ve pouted.

Football is a game on the field. It’s big business off the field. Pat Bowlen, who pays your annual $14 million a year salary, brought in a new coach, Josh McDaniels, from the New England Patriots.

The Patriots have a history of winning. The Broncos don’t.

Job #1 for Coach McDaniels is to change that. Otherwise, he doesn’t get a paycheck.

You make more money than the coach, but he has more authority. It’s the way the system works. He’s in charge. You know, the boss. The head dude. The “Decider.”

The team has made several private and public assurances to you that they want you to remain on the team. Yet, you continue to stomp your highly paid feet, and some reports now have you wanting a trade. That is what upset you in the first place.

Word is you might not show up for spring conditioning drills.

Jay, you’re 25 years old and a multimillionaire. There are men and women younger than you leading troops into combat at this very minute who make a fraction of the money you do. Let’s face it: Getting shot at 24/7 is far more dangerous than being sacked on Sundays.

They’re not whining. Why are you?

There are people standing in unemployment lines, or hoping to make their next mortgage payment or just trying to put food on the table for their families.

None of them make $14 million a year. They don’t feel your pain. Frankly, they think you’re a pain.

Back to the business side of pro football, it involves trades. Even you. Your job is to lead your team on the field. Pat Bowlen and John McDaniels’ job is the bottom line, both financially and in the win-loss column.

Part of being QB1 of a an NFL franchise, earning millions of dollars a year and being 25 years old includes leadership and maturity. (Google both.)

Jay, it’s time to man up.

Yours truly,
John
John W. Scherer is CEO & Founder of Video Professor.
You can reach him to talk football or anything else at ceo@videoprofessor.com.

Tuesday, March 10, 2009

Beer-gate?

It’s a tough job being president of the United States. At any one time, you have about half the country mad at you. It comes with the job.

Everything the president does is scrutinized. Everything.

So, when President Obama took in an NBA game this week and ordered a beer, the outrage began.

More than a few folks complained that he shouldn’t be having fun while so many people are having a tough time of things in this economy. Others complained that his job is 24/7, and he shouldn’t drink on the job.

Most folks are still able to catch sporting events, pay their mortgages and generally live their lives. Some even enjoy a beer or a cocktail once in a while.

So, why begrudge the POTUS for having a cold one? He does have a designated driver.

Franklin Roosevelt enjoyed a Martini (or two) during the Depression. Harry Truman was known to enjoy a Bourbon and Branch while we fought in Korea. John F. Kennedy partied with Marilyn Monroe and Frank Sinatra during the Cold War. President Reagan was known to have a “Weak Orange Blossom” on rare occasions, and he won the Cold War.

Yes, we’re in the middle of some tough times. Having a beer won’t change that. But, it certainly won’t make it any worse

If I had any advice for the president, however, it would be to make sure that beer was a domestic brand!

Of course, always, everything in moderation.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com.

Friday, February 27, 2009

Tea party anyone?

Back in 1763, old King George of England needed to pay for some wars he fought with the French. His solution was to tax the American colonies. King George used the same tricks that politicians use today to “disguise” the tax, but the colonists weren’t buying any of it.

It was a sneaky pitch. One of the taxable items was tea, sold by the East India Company, which had exclusive rights to selling tea. King George told the colonists that he would actually lower the import fees paid for the tea, but in the fine print, the colonists would then acknowledge the British Parliament’s ability to tax them for anything, anytime.

King George made a serious mistake underestimating the intelligence of his subjects. Sound familiar?

It was taxation without representation. So, when the next shipment arrived in Boston Harbor, colonists met the ships and dumped the tea overboard.

The Boston Tea Party set the stage for America’s eventual independence.

Now, 246 years later, it might be time for another Tea Party, this one proposed by Rick Santelli, a CNBC reporter. Called the “rant heard ‘round the world,” Santelli was reacting to the mortgage stimulus bill being pitched by President Obama. Santelli’s point was clear. Why should the overwhelming majority of Americans, who play by the rules and pay their bills on time, be forced to pick up the tab for the small minority who don’t?

Not everyone agrees with him, especially the current administration. Personally, I can’t fault Santelli’s logic. He is calling for another Tea Party, set for July 4th. The event already has its own Facebook page.

This economic mess has been long in the making, and there’s plenty of blame to go around. But it won’t be solved by pouring hard-earned money down a deep, dark hole. Let’s get money flowing to those with proven and dependable track records, and the free market will take care of the rest. Reward investment; don’t punish it.

President Obama’s biggest problem was sitting right in front of him Tuesday night. I noticed that most of the faces in the crowd had been there for decades. These are House and Senate leaders from both parties who have built powerful fiefdoms, and the last thing they care about is you and me. What they want is what they get. They are the root cause of the mess we’re in today.

It’s time for us to show them the folly of that thinking again. Let’s hold the president to his promise to go through the budget, line by line, and cut the waste, a.k.a. pork. Then, see if he’s willing to stand up to those who put the pork there in the first place.



What better day than July 4th? Tea anyone?

-John
John W. Scherer
CEO & Founder
Video Professor, Inc.
You can reach John at ceo@videoprofessor.com.

Friday, February 20, 2009

Thank goodness for Sully.

It’s been quite a week. President Obama signed the stimulus package. Do we know if anyone voted for it in the House or Senate read the darn thing? Anyone? It seems like no one really knows what’s in it.

Price tag? At least $1 trillion, despite claims otherwise.

Senate Majority Leader Harry Reid scored $1.5 billion for his home state of Nevada. He’s up for election next year. How much did your state get? Look for more neon the next time you visit ‘Vegas, if you can afford to go.

GM and Chrysler made yet another trip to Washington for more bailout money. There will now be a bailout oversight committee, a.k.a. task force, instead of a car czar. Washington loves committees. More people in charge of less.

As for GM and Chrysler, they’ll head back to Detroit with a bailout total of $39 billion but without a plan or incentives for new car buyers, just more bailout money. I still believe a $10,000 tax credit for new car buyers will have customers lining up, dealers selling cars and jobs being created as a result.

Want proof? There was a story on local radio about a man with a good credit record, willing to put a 30 percent down payment to buy a new car, and the bank turned down the loan. This helps the economy how?

There was some progress on housing. Low interest rates for qualified borrowers are a start. The President also announced a new plan to help troubled homeowners, which essentially rewards failure and irresponsibility. Your cost? $275 billion. Maybe the government should reward success and responsibility instead.

Why not eliminate capital gains taxes when a qualified buyer invests in a property, which creates jobs and is able to sell it for a profit? Heck, they might take the money and buy another property, fix it up and create even more jobs. But no, success is punished instead.

So, what’s done is done. But what exactly has been done? We won’t know for awhile. Whatever the outcome, it will be spun, and re-spun.

President Obama is “Takin’ it to the streets.” He’s showing up in places like Peoria and Denver and away from Washington. He’s making his pitch on Main Street as he did during the election. It worked once. It may work again. The new President says he’s a fan of Abe Lincoln. I hope he remembers that Lincoln said, “You can’t fool all the people all the time.”

But, America today is a country that likes instant gratification. “What have you done for me lately” has been replaced by “What are you doing for me right now?”

GIMME, GIMMEE, GIMMEE! Okey dokey.

Good luck with that Mr. President.

Normally, when the news reaches a certain level of depression, I switch over to ESPN. There’s nothing like baseball and spring training to restore the spirits. But all the stories are about A-Roid. He’s sorry. He didn’t mean to do it. He’s going to make it up to us. I think he’s making it all up.

Cooperstown will soon have an asterisk wing. It will be a big one.

But, you know what? I remain optimistic about America. Our history has been full of wild pendulum swings. We’ve always been pretty good at grabbing it when it reaches the middle and holding it there for awhile. I think we’ll do it again.

Common sense will once again prevail. Hard work and honesty will be something to be admired and rewarded.

Sometimes it takes someone like Chesley B. Sullenberger III to set the standard and raise the bar. Sully, who in his own words was “Just doing my job, what I’m trained to do,” calmly set down his crippled airliner in the Hudson River. He and his crew saved all 155 passengers. He was the last crewmember off the plane, leaving only when he made sure everyone he was responsible for was safe. Just doing his job.

As long as America has men and women like Sully and his crew, we’re going to be ok.

I’m counting on it.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com.

Friday, February 13, 2009

MLB: This Bud’s not for you.

"Those who cannot remember the past are condemned to repeat it." –Poet and philosopher George Santayana.

"Major League Baseball has always recognized the influence that our stars can have on the youth of America. As such, we are concerned that recent revelations and allegations of steroid use have been sending a terrible message to young people."-Bud Selig speaking before Congress.

“FIRE BUD SELIG.”-John Scherer, the Video Professor and old school baseball fan.

Just when you thought the whole mess with steroids and baseball had settled down a bit comes the admission by Alex Rodriquez aka A-Rod, A-Fraud, A-Roid etc (The list grows every day) that he used steroids when he played with the Texas Rangers.

Big bat to big joke. Jay Leno is sending a thank you note. A-Joke admitted to it only after being outed by Sports Illustrated. He now says he’s sorry. Remember when saying you’re sorry used to mean something? Not any more. It’s been replaced with “A-Sorry.”

No word from MLB Commish Bud Selig yet. Part of his $18 million salary is apparently to keep his trap shut and do nothing. He’s like a monkey with six arms to cover his eyes, ears and mouth all the time humming, “Take me out the ball game.”

Meanwhile, the Yankees are standing by their man. He cheated while playing for the Rangers after all; not the Yankees. Lying is acceptable behavior within the Yankee Organization. (Read Joe Torre’s book)

The real stink of all this comes after last year’s Congressional Circus, I mean, “Hearings” about the problem.

Baseball Commissioner Bud Selig vowed to clean the mess up. Two things amaze me about Bud Selig. He’s apparently totally oblivious to the train wreck about to happen to professional baseball and you can’t see the puppet strings attached to him being pulled by MLB owners.

Howdy, Doody.

Why does Bud get to keep his job? Because the money is pouring in. Money is a great deodorant.

Ole Bud and baseball are in for a rude awakening this season. The economy is tanking and when people are broke, things like going to the ballpark move to the bottom of the discretionary spending list.

Bud, you’ve finally ruined the game. Americans are about to take a pass on America’s pastime.

The bar for behavior is now set so low you have to look down to see it. The apple pie is juiced. Don’t eat the Peanuts and Crackerjack. You might get salmonella.

It’s time to re-boot pro baseball. Step one is to boot Bud Selig out of his job.

Any records set after Roger Maris and Hank Aaron are deleted. 61 and 755 are the target numbers for rookies starting this season who keep their noses clean and the needles out of their arms.

The Mick, the Babe and Joltin’ Joe were far from perfect. But they were clean. What they accomplished on the field and made them heroes to a generation wasn’t due to science. Just hard work and skill.

Hank Aaron broke the Babe’s homerun record despite death threats. He overcame it all through courage, grace and determination. Not chemicals. Roger Maris was booed and had chairs thrown at him. But he didn’t juice up, he showed up.

A-Roid, Barry, Mark, Sammy and a bunch of others may have sold more t-shirts than those that preceded them in baseball. But they did so by selling out. So did over a hundred others.

Maybe there should be a new monument to these players for kids to visit called “Cop-Out” town, one big hall of shame. Washington DC would be a good location. The building would be shaped like a syringe.

-John
John W. Scherer
John is CEO and Founder of Video Professor, Inc.
Reach him at ceo@videoprofessor.com

Friday, February 06, 2009

I hate to rain on your parade, but I’m going to anyway.

“A regulator overseeing the government’s $700 billion bailout testified Thursday that the Treasury Department paid $254 billion for $176 billion of assets — an overpayment of $76 billion.” (Source: New York Times, Feb 5, 2009)

An overpayment of $76 Billion. Bailouts American Style. They hired the regulator after they gave away the money. You know, closing the barn door after the horse took off.

Sadly, I’ve officially lost all faith in government. As the new President, Senate and House leadership scream “Hurry up we have to pass this stimulus bill or the sky will fall,” we get positive proof, that haste indeed makes waste.

Last fall we were told the same thing. The bailout had to be passed immediately if not sooner. Congress caved and we paid. Actually we overpaid.

STOP, STOP, STOP, STOP with the B.S.!!

Chew on that number again. $76 Billion. Check your last pay stub. We’re paying for it. One paycheck at a time for a very long time. You have no other use for the money do you? My gloom and doom is non-partisan by the way. Republicans and Democrats alike are running the ship of state aground, when what’s really needed is statesmanship.

Welcome to the USS Titanic. There’s a financial iceberg dead ahead and the crew says “Full speed ahead.”

Last fall’s $700 Billion bailout is relative chump change as the current “Stimulus” bill is closing in on $1 Trillion. The difference between “B” and “T” is a whole bunch of zeros. Word also comes this week that our government will need to borrow another $2 Trillion to pay the bills for 2009.
So how do they raise that money? Foreign governments, many of whom have little regard for us, our ideals and our society are buying up that debt. While our government overpays, they’re buying our debt for pennies on the dollar.

They’re going to want it back. Imagine the Chinese Government foreclosing on the White House. Maybe Dubai putting padlocks on the Capitol.

Folks, we’re heading for financial Armageddon and I want to be on record saying so. But it’s not too late to slam on the brakes. There’s only one way to do so. Contact your elected representatives and tell them to “Just say no.” If you phone, yell. If you e-mail, type it in all caps. Call radio talk shows. Write the Editor if you’re lucky enough to still have a newspaper. Blog loud and blog proud.

If millions raise a big enough ruckus, Government just might listen to reason. The key word being “might.” Give it a shot anyways.

I’ve got some phone calls to make, e-mails to send and this blog to post. Are you with me?

-John
John W. Scherer
John is CEO and Founder of Video Professor,
Inc.Reach him at ceo@videoprofessor.com

Friday, January 23, 2009

Your Turn!

When I first started blogging a few years ago, I was among a few thousand doing so. Since then, millions of new bloggers are on the scene almost daily.

Blogging is all part of a much bigger evolution called “Social Media,” and I take advantage of it.

It’s amazing how posting ideas and opinions can quickly spread. My recent postings on a tax credit for buyers of American-produced cars were picked up as Op-Ed articles in the Detroit Free Press and Denver Business Journal. I just finished an interview with CNN Money based on these postings along with thoughts on kick-starting the economy by making housing affordable for qualified buyers. The key word being qualified.

The soapbox is now a digital one. (And far more comfortable to stand on)

My most recent posting on housing and the economy became an excellent springboard for discussion when I posted it on a very popular site called Linkedin.com. Think of it as Facebook for people in business.

Several folks kindly allowed me to share their opinions with you. Here they are:

You ask "How did Washington get this way?" I believe it got that way because we the people started to believe that everytime there is a problem, we need government to solve it. We looked to the government in the 30's, they told us what we wanted to hear, gave us government programs that never go away and after 8 years of raising taxes and more government programs, we still had a depression. The depression ended because of WWII but the expectations of government didn't.-Michael Gardner, Live Coach Trainer, Salt Lake City UT.
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You may just be the smartest man alive. Is the 'keep it simple' philosophy still alive? You have the dead on solution and yet.... they will dance around that money as long as they can. I agree completely. The most profound statement for me was ' government doesn't create jobs'. DUH! I pray for this new administration. I have faith that we have seen the last of the crash and burn economics and policies. Obama is smart, and he has two little kids... my thoughts, as a parent, he will do things during his administration that will impact profoundly on his girls and their children. Bravo John!!-Shari Greer, Professional Marketing and Sales, Houston TX.
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I doubt that the govt can engineer especially lower interest rates for housing, separate from all else. Actually, the interest rates in the economy need to be increased so that people are encouraged to spend and save within their incomes rather than live off 'cheap' credit. Except, of course, no one can pay for a house with one's past savings - so housing loans can be supported via the fiscal mechanism instead - say e.g. allowing one to take the standard deduction instead of itemizing and, on top, get a tax rebate of, say, 28% of the mortgage interest one paid in the year. But the valid question arises, if the banks are getting these massive money infusions not for making new, cheap loans to the people, then for what are these? That's a separate speculation.-Harsh V. Pant-SAP America.


Social media is a great way to get your voice heard, and better yet, to hear other voices. Of course, not everyone agrees, but it’s this sort of discourse that has kept America very vibrant since 1776.

Technology simply makes it easier to do so.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
Reach him at ceo@videoprofessor.com

Friday, January 09, 2009

Economic Recovery starts with Housing

The new Congress has been sworn in and it’s all about the economy and how to fix it. Or so they claim.

Wheels are turning. Make that spinning. We’re going nowhere in a hurry.

So allow me to offer a starting point: Housing.

Fact: Good people want to buy houses from people that want to sell them. Or buy homes to rent to others. But they want to BUY.
Problem: The system is such a mess, they can’t. Even the most qualified of potential buyers.
Result: Chaos.

The political pendulum has swung from “Anything Goes” to “No Way” since the system crashed last fall.

How about swinging back to the middle? The way buying and lending used to be; fair and equitable terms for qualified people. Apply the same rules for all borrowers and lenders. Then enforce them.

Your mortgage payment shouldn’t be more than 1/3 of your income. Your income must be verifiable and you have to show a proven and stable record of paying your bills on time.

Down payment? Absolutely! But how about 10-15% instead of 40%? This should apply to both homes to live in, and investment properties. Let’s peg the interest rates at no more than 5%. This will result in performing loan portfolios for lenders. Lenders like that.

Let’s provide this additional inventive for investment property buyers: No Capital Gains Tax on proceeds if the house is sold within ten years of original purchase.

Now for the easy part: It will work now. It will work tomorrow.

Once we get qualified buyers into houses, there will be a positive impact on our economy. These homeowners will buy new carpet and drapes. They’ll install cable or satellite TV. Maybe even buy a new TV and sofa. They’ll buy building materials to expand or improve their property and hire trades people to fix anything from a leaky faucet to repairing a roof.

All this creates jobs. Good jobs.

Let’s dispel a myth right now. Government doesn’t create jobs. Government’s responsibility is to make it easy for free enterprise to create jobs. That means private investment. Investment requires capital. Capital should be made available to responsible people. Investment doesn’t guarantee success. But success shouldn’t be punished either.

Government is pouring billions of dollars into banks. Let’s just attach one string. The banks have to make this money available for investment. A trillion dollar deficit isn’t the answer. A trillion dollar investment in real estate is. Not by government, but qualified and responsible buyers.

This has been the core of this nation’s economic success for over two centuries.

It is so frustrating to see Washington deal with the most complex problems because they can’t see how easy the solutions can be. How did Washington get to this point? Where did Washington lose its way? Where did Washington get the idea that printing money that doesn’t exist can be a solution to anything?

Washington needs to listen to folks like you. Call, write or e-mail. Flood Congressional Offices with your voice. Let’s all make our voices heard, loud and clear.

Let’s move forward by looking back at what worked so well in the past and will work in the future.

Please stop printing money we don’t have. It’s not as complicated as Washington is making it.

Problem solved. It starts with us. If government will let us.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Monday, December 22, 2008

Big 3 Tax Credits

As a veteran business leader I am fully aware that changing economic conditions will have an impact on business operations, some good and some bad. In bad times you won’t see me in front of Congress asking for a bailout; like the majority of American business we here at Video Professor are on our own.

As a businessman, a taxpayer, and especially as a consumer I find myself thinking about what government might do to ensure the future of the American automobile industry. Since Henry Ford’s first Model “T” rolled off the revolutionary assembly line, the auto industry has been the cornerstone of our manufacturing sector and the foundation of our economy.

Americans make things. We’re good at it and the world knows this.

GM, Ford, and Chrysler are in a huge financial hole. They helped dig that hole but the major impact is the result of the housing crash. The Big 3 went from having some chance of success to having no chance at all. Of course, assistance from the government must be packaged with fundamental change in all areas of operation. And in the US auto industry there is plenty that needs fixing, in both areas of management and labor.

OK, let’s talk solutions. Now that the band-aid has been put on the big 3 here’s an idea. Why not offer a $10,000 tax credit to any US taxpayer who buys a GM, Ford, or Chrysler by April 15th, 2009? Also offer a zero interest loan and just watch the cars sell.

Right now, generating cash and reducing inventory are most critical to the success of the Big 3. But this can’t happen until the American people start buying cars again, now!

When the leaders of the Big 3 appeared before Congress, not one of them was asked, “How can we help you sell more cars?” It was a missed opportunity.

This bailout, loan, or whatever our government wants to call it, should include some taxpayer benefit. Simply put, the government offers a tax credit to American taxpayers who buy American made automobiles. Without stimulating the market, government is dreaming while asleep at the switch.

A tax credit ensures that all benefit – manufacturers and their employees, suppliers, dealers and their employees, and oh yes, the American taxpayers too. This will get the economic blood flowing again. The increase in sales will create a renewed revenue stream for the automakers, which in turn will reduce the amount of taxpayer money needed from the government. Taxpayers who buy cars benefit when they file their returns April 15th.

This is not rocket science. It’s common sense.

“Simply the best computer learning available – guaranteed.”


But you have to have an incentive for customers to visit showrooms. What’s wrong with a tax break for the folks who drive cars along Main Street, USA? So far, the only people not getting a break are the people paying for everyone else to get a break. That will break us all!

People aren’t buying Big 3 brands due to lack of quality. They make great cars and they can produce even better ones. One of my own cars is a Chevy Tahoe. It is a GREAT vehicle. The housing mess (don’t get me started on that) is the root cause of this particular “evil”. But when the warehouse is stuffed, there is no point in producing more inventories.

A tax credit to reduce inventory and generate cash flow is as good an idea as any I have heard. It’s a start. Why not try it?

The idea of government now getting involved in free enterprise is the last thing any of us should want. But the current situation is what it is. Tax credit for the folks, who one way or the other will pay for it all anyway, seems only fair.

The government keeps saying they want to help the taxpayers but they still haven’t done that as of yet. Wake up and step up Federal Government! Get the cars moving and get taxpayers the break you keep promising!

Sincerely,

John W. Scherer
CEO & Founder
Video Professor, Inc.
ceo@videoprofessor.com
12055 W. 2nd Place
Lakewood CO 80228
303-232-1244 Ext 386

Friday, December 12, 2008

Communication can’t be a generational thing.

com⋅mu⋅ni⋅ca⋅tion-(kuh-myoo-ni-keyh-shuhn)
  • the act or process of communicating; fact of being communicated
  • the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs
  • something imparted, interchanged, or transmitted
    (Thanks to Dictionary.com)

How do you communicate? How much time do you spend on the phone vs. using e-mail? When was the last time you actually wrote a note by hand or actually met with someone in person? Does generation factor into how you communicate?


According to a report this year by Forrester®, “Generation Y sets the pace for technology adoption and digital, far exceeding any platform of traditional media consumed spending. In a survey of 45,315 North American online adults, people 21–-25 spend an average of 17.6 hours online per week, with 65% of that time for leisure purposes.”


Theirs is a life lived online. It’s all they’ve known. It’s a world not only of e-mails, instant messaging and texting, but posting on social web sites like Facebook® or using Twitter.


By contrast, Boomers learned how to read and write both by hand and on something called a typewriter. We also used something called “conversation.” Most, but not all of us, later evolved to electronic communication. Research shows a significant number of Boomers are well versed in computing. Those who aren’t are generally held back by economic or educational circumstances, or plain stubbornness.


So how does Generation Y communicate with the Boomer Generation and vice-versa? Communication between generations has always been a challenge. The divide is prevalent both inside and outside the work place. Sometimes it’s like we exist in parallel universes.


Being in the business of teaching people how to use computers for over 21 years there certainly is anecdotal evidence showing that both generations have room to improve, better yet, to compromise. The good news is today’s computer technology offers the best opportunity to bridge generational divides.


What good is it for someone from Gen Y to be a Twitter whiz, if they can’t work with a simple Excel® spreadsheet? Your Facebook page may rock, but what about your presentation to senior management on a project involving the merge of numerous documents, graphics and images, where you actually have to speak, live, in front of real people?


It goes both ways of course. Boomers belong on Facebook. There’s no reason that senior management can’t use Twitter to communicate short, concise thoughts and opinions.
Perhaps we can teach each other. These are uncertain times at best. We can all do better.
It all starts with communication. We’re happy to help.


-John

John W. SchererJ

ohn is CEO and founder of Video Professor, Inc.

You can reach him at ceo@videoprofessor.com

Monday, December 08, 2008

Chatting it up in Hong Kong

I had the opportunity recently to e-mail back and forth with a graduate student in Hong Kong. She’s doing research for a paper on blogging, how it is a part of corporate communications, etc.

My blog is a weekly exercise on my part. It’s quite separate from our regular marketing here at Video Professor. It is an opportunity to share thoughts and ideas, often times dealing with technology, sports and politics as well.

Simply put, it’s a great way to express myself and I enjoy it.

Ever since we produced our first Video Professor Lesson on MS-DOS, I’ve tried never to take for granted the huge advances in computer technology since we opened our doors in 1987.

One advantage is how computers allow us to communicate, literally with the world, to share thoughts and opinions and even help a grad student in Hong Kong with an academic paper.

It’s one of the reasons we donate our lessons to non-profit groups who include computer literacy as part of their programs here at home and around the world. We recently donated lessons to a group for a school in Tanzania.

Those kids will not only be able to learn about the world around them, but share their world with us as well.

Communication is a good thing.

-John

John W. Scherer

John is CEO and founder of Video Professor, Inc.

You can e-mail him at ceo@videoprofessor.com

Monday, December 01, 2008

USA CTO: It’s about time


America is going to have a Chief Technology Officer. It’s all part of the soon to be Obama Administration.

Will it be a cabinet level position? Hard to say, but it deserves to be. It could also be an executive level appointee, akin to being the National Security Advisor.

A lot of names have been speculated for the job, I won’t do that here. There are plenty of good choices and it’s my hope whoever gets the job has real world technology and entrepreneurial experience.

This will be the first Presidential administration that truly acknowledges technology. It’s not surprising as the Obama campaign harnessed it very effectively, while Senator McCain admitted to being decidedly non-tech. It cost him dearly among a generation of voters who grew up with technology being part of their lives.

I’ve posted here before that the progress in computing technology the 21 years Video Professor has been in business never ceases to amaze me. We have computers on our desks, on our belts, in our pockets and purses and certainly at home. We shop, we bank, we invest, we do business, and we research and just have plain fun with computers.

We’ve taught over 10 million people to do all of the above.

The creation of a Chief Technology Officer is good news for consumers. It means Washington finally gets it. We hope this means that innovation and entrepreneurship will be encouraged, that regulatory roadblocks will be at least reduced, and that the way we use technology will empower us more than ever before.

Whatever comes along, we’ll do our best to help you master it.

-John

John W. Scherer

John is CEO and founder of Video Professor, Inc.

You can reach him at ceo@videoprofessor.com

Friday, November 21, 2008

BCS: Success or Mess?

Just about everyone has weighed in this season on the Bowl Championship Series or BCS for short. Most notable is our next President who wants an 8 game playoff system.

The Chairman of the BCS committee respectfully disagrees. Guess who wins that one? The BCS Committee says a play-off wouldn’t be in the best interests of the “student-athletes.” Heck, it might be the best chance their professors actually get to see them.

Here at Video Professor we run the gamut of school favorites. Big 12, SEC, Big 10, PAC 10, ACC, the MAC and the WAC and the list goes on. We have a lot of proud alumni of some great schools working here.

The BCS is a strange brew of polls, both human and computer that no one seems to quite understand, although everybody has an opinion. The best win-loss record doesn’t necessarily mean a trip to the NCAA National Championship. Other factors include some conferences like the Big 12 and SEC have conference championship games while others like the Big 10 and Pac 10 do not, plus strength of schedule, blah blah blah.

But the powers that be refuse to consider (at least publicly) a play-off, even though there is one in college basketball which is a 65 team tourney. Guess what? When you add up all the bowl games played this year and early next year, 64 Division 1 football teams will play.

So we end up with 4 BCS games, and one National Championship Game. In most cases, someone is unhappy.

Ultimately this won’t come down to what’s right, but what makes the most money. ESPN just closed a deal to carry BCS games starting in 2010. While they plan to carry the Rose Bowl on ABC, you’ll have to have cable or satellite to watch the others. Another option is the games will be available on your computer or mobile device.

In the meantime, it’s great fodder for sports talk shows and interviews with the likes of Pete Carroll. He suggests removing the “C.”

I won’t have to wait to hear who makes what BCS games. I’ll just check the vacation request forms and do the math myself.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
Reach him at ceo@videoprofessor.com

Monday, November 17, 2008

Vision depends upon your point of view

Folks sure like to predict things. Sometimes the predictions come true, often times they don’t. Predicting can be very un-predictable.

I came across these quotes about computing and technology from years past.
“No one will need more than 637KB of memory for a personal computer” by Bill Gates (Currently new PCs use around 524288KB+).

“There is no reason for any individual to have a computer in his home.” by Ken Olson of Digital Equipment Corporation in 1977.

“Computers in the future may weigh no more than 1.5 tons.” by Popular Mechanics, 1949.

“I think there is a world market for maybe five computers. ” by Thomas Watson, chairman of IBM, 1943.

“But what ... is it good for?” (referring to microchip) by an Engineer at IBM, 1968.

“ [By 1985], machines will be capable of doing any work Man can do. ” by Nobel Laureate, Herbert A. Simon.

“Everything that can be invented has been invented.” by Charles H. Duell commissioner of the US Patent Office in 1899.

We seem to have a fascination with trying to predict things. Football pregame shows always include predictions. ESPN’s Bowl predictions change every week.

Las Vegas makes a lot of money off people who make predictions.

It’s all so very predictable.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, November 07, 2008

The transition from traditional media to Web 2.0

How did you watch the election returns Tuesday night? Did you watch on TV, your computer or both? The networks provided a dizzying array of graphics. CNN even used holographic images of reporters and analysts that looked like something out of Star Wars. All produced with computers of course.

But the razzle-dazzle often times got in the way of what most people want on election night, what candidate or issue was winning or losing.

I heard one report that stated as many as 28% of you monitored election results on your computers. Most networks, newspapers and radio stations provided election night web sites that let you be the producer for election coverage.

Web 2.0 played an important part in Campaign ’08. The same held true when the vote was being counted.

While the networks may have been focused on one state, if you were interested in a different race in a different state, there were online options for you. It’s yet another example of how computers and Web 2.0 empowers you and puts you in control of the information flow.

Most election night web sites offered a full map of the United States. You simply clicked on the state you were interested in, and could drill down for more detailed information from there. Another plus was the ability for you to interact with these sites, post comments and blogs.

I try and never take any of these advances in computers for granted, thinking back to the days when we introduced our first lesson on MS-DOS. There have been huge technical advances in computing during the 21 years we’ve been in business at Video Professor, and there was no better proof than what we all experienced on election night.

More changes are coming as “traditional” media makes the full switch to the Web. The Christian Science Monitor will no longer publish a print edition. Everything will be online. Print circulations for newspapers continue to decline, while viewers shift their attention to the online editions.

Radio station web sites now offer multiple video clips. When radio uses video, you know the times are indeed changing.

I’ll make a guess that many of the 10 million people we’ve taught over the years, were watching election results online this year. Good for you. We’re happy to have helped you do so.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, October 31, 2008

Does our digital age debunk UFO’s?

A generation ago, it seems there was a picture of a UFO coming out every day. Some looked pretty real. Mostly, they were often dark, fuzzy and hard to make out. Some even made the cover of Life Magazine.

Today just about everyone has a camera with them all the time, usually on their cell phone. So, where are all the UFO pictures? Those we do see, remain grainy and fuzzy, even though today’s digital cameras make that almost impossible.

Maybe something did crash back in 1947 near Roswell, NM. I know someone who went to the 50th anniversary of “The Event” back in 1997; he said it was just one big tourist promotion. There were lots of souvenir t-shirts but no proof.

Maybe there are some aliens and a flying saucer being stored at Area 51 outside of Las Vegas. It’s made great fodder for countless science fiction stories and movies, but no proof.

Does anyone truly believe the government could keep any of this a secret if it was true? Our government has more leaks than a sieve.

So I end as I begin, with all the surveillance cameras around, the cameras built into our cell phones, where did the UFO’s go? Or did they ever visit us at all?

Speaking of which, don’t forget to vote this Tuesday. Unless you’re an alien.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, October 24, 2008

2008 Election: Where are the computers?

In just a few days Americans will elect a new President and vote on a myriad of other offices, ballot initiatives and amendments. Here in Colorado the ballot looks more like the phone book than an actual ballot.

Since it’s 2008, we have an entire generation of voters who have never lived without computers. In so many states, those voters will have to vote using paper ballots because their officials cannot figure out how to use computers to count votes.

We use computers to communicate with people halfway around the world, to design the most sophisticated machinery in the world, to buy and sell and to send pictures of the grandkids. We have computers on our desk at work, in the den at home and on our laps in between. We have PDA’s on our belts or in our purses. We can use those PDA’s to access all the information we need about voting, but just not to actually vote.

The reason is simple. The same government running our economy, and both Republicans and Democrats can share in that debacle, can’t seem to find an efficient way to use computers to vote. Systems crash, or go so far over budget that the orders are cancelled. Billions of taxpayer dollars have been spent on systems that just gather dust because they don’t work.

I guarantee that if they gave Bill Gates or Steve Jobs a call; they’d have something up and working in less than a week.

But that would make too much sense, something our government ran out of years ago.

-John
John W. Scherer
John W. Scherer is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Monday, October 20, 2008

Watch out for crooks taking advantage of the economic upheaval.

The news continues to be dominated by the economy; efforts from the Congress trying to fix the mess, and banks failing or being taken over.

You can't miss the headlines about it all, and neither do crooks and scammers. They love to take advantage of a crisis by taking advantage of you.

Don't be surprised if you get an official looking e-mail claiming to be from your bank or stockbroker. It will have all the appropriate logos and official language and ask for personal information to "confirm" your account status.

Delete it immediately!

Your banker or broker will never, ever, ask for such information from you in this way.

The whole economic situation is very confusing, and crooks and scammers know that.

It's one reason our "Protect Yourself Online" tutorial is so popular. It teaches you how to keep you and your family safe from crooks and scammers, especially in these very uncertain times.

If you have questions about the status of your bank or brokerage accounts, 401k's etc, contact them by phone, or stop by the local offices or branches.

It's your money, and the crooks always want it.

-John
John W. Scherer
John is CEO & founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, October 10, 2008

Is your BlackBerry more like a Crackberry?

Do you have a BlackBerry® or similar PDA? They've been around for a few years and the Pew Internet and American Life Project set out to not only find out how our productivity has been affected, but also the impact on our personal lives.

They came up with some interesting findings. But first, think back to what life was like before we had this kind of technology. A great example is to watch the terrific and award winning series “Madmen” on AMC.

Set in the 1960's, there are no computers on the desks, just typewriters. As for making a phone call away from the office, you found yourself a pay phone. Examples of both are on display at the Smithsonian!

Pew Research showed that of those surveyed, 96 percent used e-mail, the Internet or cell phones, and 80 percent said that it made them more productive.

Devices like the BlackBerry allow you to perform all these functions just about anywhere. It also makes it difficult to leave the office for the weekend when your office is attached to your hip.

Of those surveyed by Pew, 22 percent said they checked e-mails "often" during weekends or holidays, and 49 percent said it made it harder for them to disconnect from the office.

I tend to be in that group. Being a CEO is a 24/7 job anyways, but I always check my inbox, if for no other reason than to keep the pile manageable for when I arrive to the office Monday. And I must admit it sure is handy to check everything from flight schedules to sports scores on the Internet from my very own phone.

However, there are also times where I simply turn it off or leave it at home when I'm out with friends etc.

Technology is a tool, but should never be a master.

-John
John W. Scherer
John is CEO & founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, October 03, 2008

Does the POTUS need a PC?

Before you read further, this is not meant to be partisan in anyway. That said, here goes.

The subject of computer literacy has come up in the Presidential Campaign, specifically the perceived lack of computer skills by Senator John McCain.

Senator McCain admits that he’s not the most computer-savvy person in the world, and the opposition has been quick to pounce on it. So have late night comedians.

I have mixed thoughts on this. I’m in the computer-literacy business. It’s why you see me on TV asking you to “Try my product®.” The Boomer generation, according to statistics by the Pew Internet and American Life Project shows that just 35 percent of people over 65 use a computer on a regular basis. You’d also be surprised at the lack of computer skills for those under 65.

It’s been our goal for 21 years that everyone has access to a computer and knows how to use it.
So what about the President of the United States? I went to Google®, and under images did a search for “Oval Office.” I got lots of great pictures, including some of the current occupant’s desk.

There’s no computer on it.

The job description for President of the United States is Commander in Chief, the leader of the free world. Who-ever sits in the Oval Office isn’t likely to instant message Iran’s Mahmoud Ahmadinejad. My guess is the POTUS doesn’t need to prepare a PowerPoint® presentation either, or work up an Excel® spreadsheet for the national budget.

He has other people who do that for him. The President’s job is to make decisions, some of which are pretty serious. The nature of the job is direct, spoken communication. The next President, just like the current one, will listen then decide. The President doesn’t have to be the smartest person in the room; the President simply needs to hire the smartest people in the room. They are the ones with the computers.

The only real piece of technology the President needs is a cell phone. We supply him one as part of the job. Air Force One isn’t a bad perk either.

I really could care less if the next President has a computer on the desk or a laptop in the briefcase. What I care about is their ability to lead, to make decisions under incredible pressure based upon what’s best for you and me.

It’s the toughest job in the world. In this case, computer skills are not necessary. Leadership and decision-making are.

For everyone else, try my product!

-John
John W. Scherer
John is CEO & founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, September 26, 2008

Tracking Hurricanes Live Online

This has been quite a season for hurricanes. I’m not going to get into the whole global warming debate here, but talk about how technology is literally saving lives when these storms happen.

Galveston appears to have been the hardest hit by Hurricane Ike. In 1900, Galveston had a devastating hurricane that claimed at least 8,000 lives. Back then there weren’t weather satellites, the Internet, computers or PDA’s. By the time people realized what was about to happen, it was too late.

Flash forward a century and it’s a completely different world. Not only were scientists able to track Ike for weeks, but we were too.

I found myself going to a variety of web sites to watch the hurricane develop, and track its projected path. I could access fresh images moment by moment.

I am sure that this proved to be a wonderful tool for the people in the path of Hurricane Ike. Those with computers or PDA’s had plenty of warning time, and plenty of time to evacuate to safety. Imagine how helpful it was for people with PDAs traveling in their cars to get the latest information on evacuation routes and other necessary things.

Yes, there was loss of life, and the damage is simply horrendous. But thousands were saved because they had direct access to warnings, evacuation information and where to go when it came time to try and return home.

Another example of what computer technology is designed to do. Empower, and in this case, save lives.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
Contact him at ceo@videoprofessor.com

Friday, September 19, 2008

eBay has been in the news lately. JetBlue® used the popular buying and selling site to auction off hundreds of airline tickets with bids starting as low as 10 cents.

Republican candidate for Vice President, Governor Sarah Palin of Alaska brought the house down at the GOP convention when she talked about auctioning off a state-owned jet on eBay.

In both cases, the goal was more about PR than sales, and that mission was accomplished.

I have to admit that when our team talked to me about producing a tutorial about buying and selling on eBay, I was skeptical. I’m not anymore. It’s Video Professor’s No. 1 seller.

It’s a sophisticated buying and selling tool, the keyword being sophisticated. Think about having a sales tool that allows you to market to the world from your own home.

The best part about eBay is that it’s open to everyone. Not just commercial airlines or state governors.

This is yet another example of how technology and the Internet are opening a world of opportunities to anyone with a computer who has willingness to truly understand and use the power it holds.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, September 12, 2008

CDC reports alarming rise in cyber bullying

The Centers for Disease Control is reporting that cyber bullying against children from the ages of 10-17 has risen 50 percent from 2000-2005, from 6 percent to 9 percent.

I encourage you to read the full report.
http://www.cdc.gov/ncipc/dvp/YVP/electronic_agression_brief_for_parents.pdf

This sort of “Electronic Aggression” comes in many forms from nasty instant messages, malicious and often fake posts on popular social network sites to text messages on the child’s cell phones.

The CDC makes the point that it’s not only adults on the cyber prowl, but other kids as well. Bullying is bullying, and technology just provides new ways for kids to pick on others.

It’s critical for parents to be involved in where and how their kids communicate on the Web and with whom. We developed a very useful tutorial, “Protect Yourself Online” to help you do just that. We worked with Cyber Crime Expert and Author Jayne Hitchcock on the project. Jayne was also a victim of cyber bullying.

This tutorial is a great tool to help protect your kids. And you too.

Please read the CDC report, and check with your State Attorney General for further information and tips.

Cyber bullying is a growing problem. While sometimes difficult, it’s important to sit down with your kids and be involved with them in person and online. Children are often hesitant to admit to being bullied, so work as hard as you can to get them to open up to you about any possible threats.

-John
John W. Scherer
John is CEO and founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com.

Friday, September 05, 2008

It’s September and it’s about time!

A lot of folks head back to work after the Labor Day Weekend a bit depressed. It means that summer is over, and the next holiday isn’t until Thanksgiving. So there is a little blah in the air.

Except, of course, for those of us who love football, both NFL and college. We have picked our fantasy teams, spent extra money for all the game day television packages, we’ve found an even bigger flat screen than we had last season and generally, we’re a very happy bunch.

Our PDA’s have been programmed for scoring alerts, as have our laptops and desktops. Our Favorites list tends to be dominated by web sites of our favorite teams, both real and fantasy.

We’re not hard to miss. We have sort of a glazed over look in our eyes and a big smile on our faces. The best place to find us Mondays is by the water cooler or in the break room. If you can’t see us, you’ll hear us talking rather animatedly about plays both big and blown, along with no small amount of trash talking.

It’s a new season. Anything is possible. At least in your heart and mind, if not backed up by the roster.

Here at Video Professor, Friday is casual day and when Fall arrives, just about everyone here is wearing the jersey of their favorite NFL or college team. From the Broncos to the Bills, Texas to Kansas, our team is ready to root for their team.

The long summer is over. Football is here and life is as it should be.

-John.
John W. Scherer
John is CEO & founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Tuesday, September 02, 2008

Google: 800 pounds and counting.

I wonder how Olympic swimmers who had to compete against Michael Phelps felt? Years of training and preparation just to watch the ’08 Games Golden Boy feat.

It must be the same feeling for search engine newcomers like Cuil or Wikia.

Cuil launched over a month ago to much hype, and less than positive reviews. So how’s it going today? Writer Dan Nystedt of IDG News Service says Cuil has .0070 percent market share in the Internet search business. By contrast, Google® has over 70 percent.

However, Sam Diaz writing in ZDNet says that “nibbling” might be a better approach compared to a full frontal attack on Google. Death by a thousand digital cuts.

Ultimately consumers always need a compelling reason to switch away from something they’re familiar with.

Just a few years ago people asked, “Do you Yahoo?” Since then Google has become both a noun and a verb, and the first choice in search engines for most people.

As social networking grows in popularity around the world, some search engines might think less about market share, and more about niche opportunities. Less indeed, could really be more.

It’s all about choice, and there is plenty of it out there on Web 2.0.

That’s good news for all of us.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, August 22, 2008

I thought 60 was the new 40?

Ok, whoever came up with that expression had to be at least 60. But it does emphasize the point that the baby boom generation is healthier, and living and working longer than the generation before them. They’re also pretty affluent.

So it came as a bit of a surprise to me that according to both Focalyst and Dynamic Logic; and the Pew Internet & American Life Project, just 37.6 percent of Americans 62 and older are going online. That’s about 17 million boomers. So what about the other 62.4 percent or over 30 million?

According to the research, online boomers use the Internet for searching, keeping up with family and friends through blogging and e-mails etc, checking out news, making travel plans, paying bills and even learning online.

Two key factors keeping some boomers offline seem to be education and income. Neither should be an issue. Computing has never been easier to learn, we know that at Video Professor. Prices for computers make them affordable for just about everyone, and libraries fill the gap for those who can’t afford one.

I’ve blogged before about some of the jokes being made about the nation’s most famous baby boomer, Senator John McCain and his perceived lack of computer skills.

Computer literacy is crucial to our nation’s continued growth and success regardless of age or situation. I hope he embraces that, and leads millions of other baby boomers by example. Let’s not let the computer literacy gap become a chasm.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com.

Friday, August 08, 2008

What’s your lifestyle choice? Real, virtual or both?

The folks at Google™ have joined the virtual life competition with something called Lively. In contrast to the spartan design of its regular pages, Lively is very lively! You can choose from avatars and have rooms to congregate in as you gather, giggle and google.

Sound familiar? Second Life® is another virtual world and remains the gold standard, or perhaps I should say the gold avatar of living an online life in case your real one is boring or mundane.

And these web sites are becoming hot stuff. Last season, an episode of CSI New York centered on Second Life characters. People operate businesses and other enterprises, all in a virtual world that exists only in their computer. And if what I saw on CSI was any indication, people via their avatars can take part in no small amount of mischief.

Participating in these virtual worlds is a full-time life for a lot of folks. I wonder why? Is our current real world that bad? When you read the headlines about the economy, gas prices and yet another political campaign season headed to Mudville, can you really blame someone for wanting to escape?

As for me, I like the real world with its challenges. Its ups and downs. For me, real life is a full-time occupation.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
Reach him at ceo@videoprofessor.com

Friday, August 01, 2008

It’s just business, not politics.

I get more than a few e-mails (which I always appreciate getting, by the way) about what networks we advertise on. One recent e-mailer was upset because we advertise on The O’Reilly Factor on FOX News.

Another person wrote that they were upset because we advertised on a competing network that they didn’t like.

Where and when we advertise Video Professor Lessons is a decision based on audience and the cost for us to reach that audience.

Bill O’Reilly for instance, is controversial. Not everyone likes him. But millions of others do and we want to sell them our lessons! Advertising Video Professor on his show produces results, just as it does on other programs like FOX & Friends or news and entertainment programming on other networks.

While I do admit to having a soft spot in my heart for the folks on FOX & Friends since I have appeared on the show three different times, ultimately we advertise with them because they have such a great audience. And many of the viewers buy our lessons.

We have a talented team of media buyers who make decisions on audience, cost and which networks and programs produce the best results.

Politics and business are a bad mix. That’s why in our ads I ask you to "Try my product®." You’ll never see me telling you how to vote. If one of our commercials appears just before or after a story on any candidate, it doesn’t mean we endorse that candidate.

Ultimately it’s you, the consumer, who is in charge. I hate to admit it, but sometimes when people see my smiling face on a commercial, they switch the channel! Others, however, pick up the phone and order a lesson.

Most folks have hundreds of channels to choose from, plus the Internet, and we just try to reach as many of you as possible. If you don’t like what you see, the problem is solved with just a click of your remote. I know, I do that a lot during election time!

Please keep on writing and sharing your thoughts with me.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Monday, July 28, 2008

Are seniors really unplugged?

Bloggers, pundits, political cartoonists, late-night comedians and yes, me, continue to have fun with Senator John McCain's perceived lack of computer skills.

When asked about using a computer McCain said, "I'm an illiterate who has to rely on his wife for any assistance he can get." All this, and the real state of computer literacy among seniors is the subject of an article I just read online.

Associated Press Reporter Jocelyn Noveck has some interesting anecdotal and research data on seniors and computing. She writes about 106-year-old Kathryn Robinson who has been online since she was 98!

Overall however, according to the Pew Internet Project at the Pew Research Center, only 35 percent of people over the age of 65 are online.

When you factor in that the start of the baby boomers are among the fastest growing segment of our population, that's millions and millions of Americans.

A closer look at the Pew research shows that race, wealth and education play a very important factor. "About three-quarters of white, college-educated men over the age of 65 use the Internet," says Susannah Fox, director of the project.

In her article, Noveck also quotes Tobey Dichter, CEO of Generations on Line, a group that helps bring seniors, including the 106-year-old Robinson, into the digital age as saying McCain may be in “digital denial.”

McCain campaign spokesperson Brooke Buchanan has been quick to respond that the Senator does indeed know how to browse the Internet and check web sites. Wife Cindy McCain is often seen with a BlackBerry® in her hand, and one of the McCain daughters actively blogs about the campaign.

Barack Obama, in contrast, is seen punching away on his BlackBerry all the time.

For the 106-year-old Robinson, being computer savvy means being able to overcome the impact of a stroke. In many ways, it's her lifeline to the outside world, from shopping to communicating.

According to Noveck, the computer has been a lifesaver to her.

When you're a Senator or President, you have a huge staff to do all sorts of things for you, including respond to e-mails; research on the Internet and all matters of online activities.

But at the ripe old age of 106, Kathryn Robinson is on her own. Just like the rest of us, regardless of age. Robinson, however, proves that age is not a barrier.

Senator McCain could make this a terrific campaign issue by showing that age or circumstance is not a barrier to computer literacy. He needs to lead by example.

Computer literacy is the great equalizer. Just ask Kathryn Robinson. Or better yet, send her an e-mail.

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, July 18, 2008

John W. Scherer meets John McCain. Sort of.

This has been a fun week for all of us at Video Professor. The last thing I expected to be involved with was the Presidential Campaign of John McCain.

It all started with this video on YouTube that has had tens of thousands of hits. We don’t know who created the video, but they have a great sense of humor!

Apparently someone from the Jimmy Kimmel Live! Staff was watching and this ended up on YouTube, see Senator McCain morph into the Video Professor.

Senator McCain has been candid about his lack of knowledge with computers. It’s been the fodder for lots of great political satire. Frankly, I’m honored that people made the connection about his need for computer skills and Video Professor.

Just in case Senator McCain sees any of these YouTube videos, I invite him to try any of our Video Professor lessons as I do to all of you.

Computer literacy and laugher are great things, and we could most definitely use a lot more of both.

Like I said, it’s been a fun week!

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can contact him at ceo@videoprofessor.com. That includes Senator McCain.You too, Senator Obama.

Friday, July 11, 2008

More dots to connect (to)

Have you ever heard of ICANN? It's not a political campaign phrase, nor some motivational word.

It stands for the Internet Corporation for Assigned Names and Numbers. So what the heck is it? It's the organization that regulates the Internet. I know; sometimes when you're on the Web it's hard to believe that anyone actually regulates it. But ICANN does. Or at least tries to.

And they're about to enact the biggest changes to the way the net has been used in 40 years. (Has it really been that long?)

You're familiar with ".org," ".com," ".edu" and ".gov." These are called TLD's or top-level domain names.

Reuters reports that ICANN has agreed to greatly expand the number of TLD's available. New ones, according to the article will be the Internet equivalent of personalized license plates, except they'll cost more. If you have an extra $100,000 you could have a custom domain name pertaining to just about anything.

Let's say you're General Motors. Think in terms of ".gm." Disneyland.com could become Disneyland.mickey, the endings are limitless.

But just in case you'd try to honor the memory of George Carlin with one of those seven words, they're ahead of you (not quite sure what this means). Like the personalized license plates, I think more than a few folks will find a way to push the limit a tad.

These changes, which still need final approval from ICANN's board or directors, would also reflect languages other than English. The Internet is certainly global, so you could expect ".francais" or ".albergo."

This could create a gold rush of entrepreneurs with tons of cash, to make even more tons of cash beating you to the TLD punch. ICANN says trademarks won't be automatically protected. Which begs the question, what's the point of trademarks? ICANN does say, however, the trademark holders will be given first priority. Good luck with that.

If finally approved, this could all start in 2009. So put on your thinking caps, grab your checkbook and start getting creative.

Let me see, videoprofessor.freecomputerlearning or johnwscherer.trymyproduct.

I like the possibilities!

-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Thursday, July 03, 2008

Sweet Land of Liberty!

Sweet Land of Liberty!

In 1776, 232 years ago, an incredibly brave group of men risked their fortunes and their lives to shed the yoke of British tyranny. They did so with one of the more remarkable documents written in the history of mankind: The Declaration of Independence.

Please take a couple of minutes to read it, appreciate it and remember these men and all the men and women who fight today to preserve our freedom.
In Congress, July 4, 1776.
A Declaration
By the REPRESENTATIVES of the UNITED STATES OF AMERICA,
In GENERAL CONGRESS assembled.
When, in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. -- That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed. -- That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security. -- Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.
He has refused his Assent to Laws, the most wholesome and necessary for the public good.
He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.
He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.
He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public Records, for the sole purpose of fatiguing them into compliance with his measures.
He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.
He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the Legislative powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the meantime exposed to all the dangers of invasion from without, and convulsions within.
He has endeavored to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migration hither, and raising the conditions of new Appropriations of Lands.
He has obstructed the Administration of Justice, by refusing his Assent to Laws for establishing Judiciary powers.
He has made Judges dependent on his Will alone, for the tenure of their offices, and the amount and payment of their salaries.
He has erected a multitude of New Offices, and sent hither swarms of Officers to harass our people, and eat out their substance.
He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.
He has affected to render the Military independent of and superior to the Civil power.
He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:
For Quartering large bodies of armed troops among us:
For protecting them, by mock Trial, from punishment for any murders which they should commit on the Inhabitants of these States:
For cutting off our Trade with all parts of the world:
For imposing Taxes on us without our Consent:
For depriving us in many cases, of the benefits of Trial by Jury:
For transporting us beyond Seas to be tried for pretended offenses
For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule in these Colonies:
For taking away our Charters, abolishing our most valuable Laws, and altering fundamentally the Forms of our Governments:
For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.
He has abdicated Government here, by declaring us out of his Protection and waging War against us.
He has plundered our seas, ravaged our Coasts, burned our towns, and destroyed the lives of our people.
He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.
He has constrained our fellow Citizens taken Captive on the high seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.
He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is undistinguished destruction of all ages, sexes and conditions.
In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.
Nor have We been wanting in attentions to our British brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.
We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, that these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.
New Hampshire: Josiah Bartlett, William Whipple, Matthew Thornton
Massachusetts: John Hancock, Samuel Adams, John Adams, Robert Treat Paine, Elbridge Gerry
Rhode Island: Stephen Hopkins, William Ellery
Connecticut: Roger Sherman, Samuel Huntington, William Williams, Oliver Wolcott
New York: William Floyd, Philip Livingston, Francis Lewis, Lewis Morris
New Jersey: Richard Stockton, John Witherspoon, Francis Hopkinson, John Hart, Abraham Clark
Pennsylvania: Robert Morris, Benjamin Rush, Benjamin Franklin, John Morton, George Clymer, James Smith, George Taylor, James Wilson, George Ross
Delaware: Caesar Rodney, George Read, Thomas McKean
Maryland: Samuel Chase, William Paca, Thomas Stone, Charles Carroll of Carrollton
Virginia: George Wythe, Richard Henry Lee, Thomas Jefferson, Benjamin Harrison, Thomas Nelson, Jr., Francis Lightfoot Lee, Carter Braxton
North Carolina: William Hooper, Joseph Hewes, John Penn
South Carolina: Edward Rutledge, Thomas Heyward, Jr., Thomas Lynch, Jr., Arthur Middleton
Georgia: Button Gwinnett, Lyman Hall, George Walton
Have a happy and safe July 4th weekend everyone.
-John
John W. Scherer
John is CEO & Founder of Video Professor, Inc.
Reach him at ceo@videoprofessor.com

Friday, June 27, 2008

Well done and oh yes, thanks Bill!

Any cliché phrases you may read about Microsoft® Founder Bill Gates riding off into the sunset or cleaning out his desk are highly inappropriate. He's riding towards the sunrise and just getting a new desk.

Gates is one guy who is going to work full time and then some to make this world a better place to live. And he's backing it all up with billions of dollars of his own money.

Gates has really led an amazing life and company. Without him and Microsoft, I'm not sure if there ever would have been a Video Professor.

Bill Gates is one of those guys we all knew in college, but never saw out of class. While a lot of his classmates might have been enjoying life off-campus, Gates could be found in his dorm, writing line after line of computer code.

Ultimately what made Bill Gates an incredible success is that he was both an engineer and a marketer, a rare combination.

However, I'm getting ahead of myself.

Bill Gates enrolled at Harvard in 1973 and he only lasted about a year there. While many of his classmates were reading Playboy® magazine, he was reading Popular Science®. Gates was more of an entrepreneur than a student.

His first deal came with IBM. Then, he and fellow Harvard drop-out and business partner Paul Allen founded Microsoft in 1976 in Albuquerque N.M. The rest, as the saying goes, is history.


Gates, like any successful person in any field has both supporters and detractors. He made mistakes. WebTV was certainly one of them, but simply because it was ahead of its time.

He was also the target of no-small number of anti-trust suits filed by federal and state authorities. Microsoft remains a target of similar suits filed by foreign countries as well. Governments sometimes get cranky when you're too successful.

Gates expected the best from his employees. Any good CEO does. But the list of Microsoft Millionaires and Billionaires is staggering. In the early days, there was more stock handed out than cash. Those who stayed, believed and worked incredible hours were handsomely rewarded.


Wouldn't it be cool if we could go back in time 20 years and buy the stock?

Ultimately look at the programs you use every day on your computer. Word, Outlook®, PowerPoint® and Windows®, to name just a few. Video Professor has been selling millions of lessons on how to use those programs for the past 21 years.

History will judge the true impact of Bill Gates and Microsoft. Yes, the world of computing would have continued on without him, but I doubt it would have progressed as quickly as it did. I think the progress is measured in decades. Bill Gates is one of those rare people that come along every generation or so. He's right up there with Henry Ford, someone else who had the vision no one else did, plus the business-savvy and marketing expertise to take ideas and make them a reality.

Both were doing something others were doing too. They were just better at it.

Vision. It seems to be in short supply these days.

Now Bill Gates' vision is about using his fortune to make the world a better place. He'll make even more mistakes along the way, but successes will far outweigh his failures. Bill and his wife Melinda, through their foundation, are helping to fight AIDS, provide real education to children around the world, and educate people about better ways to farm for the global community.

Gates will be visiting Microsoft's headquarters on a regular basis. I don't blame him. I am curious about how itchy his fingers will be during each visit!

-John

John W. Scherer
John is CEO & founder of Video Professor, Inc.
Reach him at ceo@videoprofessor.com

Friday, June 20, 2008

Social Networking Update: Show me the money

I hope you had a chance to read the article in the June 2 edition of BusinessWeek. The headline, Beyond Blogs, really caught my attention.

Back in 2005, an article about blogs was written calling them a "phenomenon" and the next big thing for businesses to communicate. I started this blog in February of 2005 and I remember thinking that it was really quite an amazing feeling, especially for someone who built a business on traditional communication like TV commercials and infomercials.

It took about 10 minutes to set up an account and suddenly the world was mine. I became a global publisher.
Flash forward to 2008 and blogs almost seem quaint in this day of YouTube, Facebook®, MySpace®, Twitter, Linkedin® and Flickr.

BusinessWeek reports that a check on Technorati.com shows there are about 74 million blogs out there, which sounds like a huge universe. The magazine also reports that only a fraction of all bloggers have posted within the last couple of months. According to Technorati™, the real blogging universe is just over five million regular bloggers.

Some blogs have an audience of just a few people, while others have a few hundred; very few blogs have audiences in the hundreds of thousands. The latter are digital movers and shakers, influencing public opinion from arts to politics.

Enter the social networking sites. BusinessWeek is quick to admit it's something they didn't see coming. As fast as our digital world is evolving, I don't blame them.

Along with this blog, I have my Linkedin and Flickr sites. And with a business to run, it's a challenge to find time to post a blog every week and keep my other sites current. So for me, it's enough. Many Video Professor® employees blog, maintain their social networking sites and various departments post their own news and information online.

It's becoming a big business. Newscorp paid $588 million for MySpace. Google® spent $1.65 billion for YouTube. Even in this uncertain economy, venture capitalists are pouring in money and buying stakes in hopes that it's the next big thing.

This is eerily reminiscent of the tech bubble of the late 90's. Gobs of cash were being poured into online ventures that didn't produce anything, or earn anything. Talk about crash and burn.

BusinessWeek warns that the business plans for many of these sites remain blurry. Wall Street likes to get answers to pesky things like expenses and revenue, and not projected numbers, but the real deal.

These sites are so popular with the masses because they're free. If you go to many of the sites you won't see a lot of ads, or even links to ads. So much for the revenue part. BusinessWeek predicts this bubble will also burst. Ultimately it's all about revenue.

I predict social media 2.0 will find a way to live and prosper. Now that so many millions of us have been empowered to communicate from our desktop to the world, there's no stopping us.

-John
John W. Scherer
John is CEO & founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com

Friday, June 13, 2008

And the survey says: There are no surveys!

As you surf the Internet, it's likely you've come across sites that offer you cash to take a survey, or put money into your PayPal® account for ordering a product from a national brand like Video Professor® or dozens of other nationally known companies.

It sounds like a terrific deal. There's just one problem. It's a potential scam.

Some of these sites are disguised as chat rooms where someone is passing on a "good deal" to you. Other sites disguise themselves as research companies or focus groups.

It's really just a new version of the old "make thousands of dollars stuffing envelopes at home" scam.

I'm using this week's blog to alert you that Video Professor does not authorize in any way, any offer that pays you to take a survey, or pays you to order our product. Anyone who claims otherwise is flat out lying to you.

And we're doing something about it. The following letter is going out to any and all sites that make these fraudulent claims. We're doing this to protect you and us.

Warning Letter
This letter is to notify you that Video Professor will not tolerate being associated in any way with survey or cash-incentive offers being made to consumers through your web site(s). We believe the promotional methods used in making these offers are deceptive and fraudulent. They result in harm to consumers as well as to businesses such as Video Professor.

Offers of this kind typically fail to disclaim that the company whose products are being offered has not sanctioned the survey being presented. Video Professor refuses to have its name or products used in this manner.

To our knowledge you are not currently offering Video Professor products on your web site(s). If however, that is not the case and you indeed are offering our products, we strongly request that you remove all Video Professor product offers from your web site(s) immediately and ensure that your affiliates, sub-affiliates, or others down the line from you do the same. Should we learn subsequent to this letter that you or your affiliates are offering Video Professor products, we will refer this matter to our outside counsel, who have been instructed to initiate appropriate legal action immediately. To the extent you wish to clarify for Video Professor how the business model you employ is not a means of deceiving and defrauding consumers and businesses such as Video Professor, you may contact our outside legal counsel.

Please note that we do not intend to send any further communications regarding this matter. Should you fail to remove our offer as requested, we will take appropriate legal action without delay.

Video Professor makes this communication under reservation of all rights. Nothing contained in or omitted from this letter shall be deemed an admission or omission by Video Professor of any facts or a waiver of any rights or remedies, legal or equitable, which Video Professor may have in connection with this matter.

Simply put, it means STOP WHAT YOU'RE DOING!

Video Professor is in the business of teaching people how to operate and get the most out of their computer and we've been doing so for 21 years. It's easy to order, just call or visit our web site and we'll take care of you. It's what we do.

We don't conduct surveys or make you jump through any other hoops to try the Video Professor products. That's not us.

Should you come across any site or chat room making these claims, please let me know about it because they're not sanctioned or approved by us
If you're ordering only because of a cash incentive, please don't. If you're ordering because you want to learn, please do. Plus it's FREE*

-John
John W. Scherer
CEO & Founder of Video Professor, Inc.
ceo@videoprofessor.com


*Visit our web site and see How It Works.

Friday, June 06, 2008

Twilight Zone to Lost. From water cooler to the Web.

The other day I noticed that you can view original episodes of "The Twilight Zone" at cbs.com. They have seasons one through three. Just pick your favorite episode, sit back and enjoy as host and creator Rod Serling tells you that "there is a fifth dimension beyond that which is known to man."

It got me thinking how almost 50 years after these original episodes aired, the Internet has impacted the way we watch television shows, plus interact with them and even have input into storylines.

Take the hit series Lost on ABC. Sure, it has a huge viewing audience. But it also has numerous web sites, blogs and podcasts dedicated to it. You can watch it, then chat online with fellow fans, listen to some great podcasts produced not only by ABC®, but also by Lost fans on their computers. The best of them is The Lost Podcast with Jay and Jack. http://www.jayandjack.com/ You don't even have to watch the show on your TV. You can watch it online or on your iPod®.

Borrowing a page from Lost, let's flashback to the 60's and The Twilight Zone. During this time, it was an absolute classic show, and similar in many ways to Lost; always eerie and unpredictable. However, talking about it was limited to the water cooler or writing a letter to the network and that was it.

Today's producers of hit shows pay close attention to what fans are or aren't saying on the ‘Net. They read posts and blogs, listen to podcasts and interact directly with you. Many times you can chat online with the show's stars and producers.

Imagine being able to go online and chat with Rod Serling. Or discuss a show or ideas for a show online with fellow fans. Well, it's heading that way. Google The Twilight Zone and you'll get a lot of hits, but no chats with Serling.

I wonder if Rod Serling's fertile imagination ever thought this could happen? It wouldn't surprise me one bit if he did. It might have made for a fun episode of The Twilight Zone.
He'd have to re-write the intro a bit to something along the lines of "you're traveling through another dimension -- a dimension not only of sight and sound but of mind; a journey into a wondrous land whose boundaries are that of imagination. That's a signpost up-ahead: your next stop: the Internet."

-John
John W. Scherer
John W. Scherer, CEO & founder, Video Professor, Inc.
Contact me at ceo@videoprofessor.com.

PS. I post this on June 6th, 2008. It was 64 years ago that Allied Forces stormed the beaches of Normandy leading to the end of World War II. Let's not ever forget that day.