Showing posts with label John W Scherer. Show all posts
Showing posts with label John W Scherer. Show all posts

Monday, April 05, 2010

Why I love Twitter!

I’m a recent convert to Twitter but sure glad I am. Everyone has a “proof of performance” story about social media so here’s mine.

David Pogue is the guru of all things tech and his column in the New York Times is a must-read along with his weekly segments on CNBC’s Power Lunch. David is also hugely popular as a speaker at events across the country.

David makes tech fun. One of the first people I opted to follow on Twitter was David. The other day he put out a “talent” call for a segment he was doing about the Apple iPad. With tongue firmly in cheek, I tweeted him that I’d be interested and that I have a “little” experience in television.

He’s such a nice guy and Tweeted back to me almost immediately and so we taped my segments of the video with the result you can watch here. A "Bit Part" granted, but better than no part at all.

Like the ESPN spots I did last summer, it’s great fun and a break from the regular routine. And having your “face” out there in one way or the other is good for business.

All because of Twitter.

So my first real success story in social media. You can have one to. The great thing about social media is one size doesn’t fit all, and your success story will be as unique to you as mine was to me.

By the way, David Pogue used to be a Twitter skeptic. Now he’s a true believer and you can bet he made one out of me!

John
John W. Scherer
John is CEO and Founder of Video Professor, Inc.
You can reach him at ceo@videoprofessor.com
And yes, you can follow him on Twitter! @VidProf

Monday, March 29, 2010

Am I Over-thinking new NFL Over-time Rule?

Call it the “Brett Favre” Rule. Ok, I’ll call it the “Brett Favre” Rule. You can call it what you like on your blog. But I digress.

The NFL has tweaked overtime rules for playoff games. Up until now, winning the coin clip meant a lot. The odds favored the team winning that coin flip. First to score won the game. Cut to losing team holding their heads in disbelief.

That’s no more.

Now both teams have a shot in over-time. Well, sort of. If the team who wins the coin flip then scores a touchdown, the other team goes home. Cut to losing team holding their heads in disbelief.

But…if they only score a field goal, the other team gets a shot to score. Cut to team jumping up and down for joy.

So, touchdown and you go home. Field goal and you hit the field.

Not everyone likes the idea. It’s hard to please everyone all the time. (Google Health Care Reform)

One of my favorite ESPN commentators, Michael Wilbon has no problem with it. He says if you’re on defense, then man up and play defense. If you can hold the other team to a 4th and 2 on let’s say outside the 40, chances are you’ll get your shot. Then get the ball back and score a touchdown. Cut to other team holding their heads in disbelief.

Personally, I’d like to see the rule apply to regular season games. But it’s a start. I believe Brett Favre will like the change, especially if he comes back for another season. We’ll leave that for another blog, likely around training camp time.

John
John W. Scherer
John is CEO and Founder of Video Professor, Inc.
Contact him at ceo@videoprofessor.com
Follow John W. Scherer on Twitter: @VidProf