Monday, January 11, 2010

Eighty Football Fields of E-Bliss!

The annual International Consumer Electronics Show (CES) just finished up yesterday in Las Vegas. Although the economy has had an impact on attendance, it remains one monster of a showcase for all that’s new in technology.

Imagine over 80 football fields-worth of displays from all the major players in tech, plus tucked away here and there—and out in the open—the next big thing.

Absent as always is Apple®, who does their own thing, not the least of which is the anticipated release of the ”iTablet” on Jan. 26 in San Francisco.

By any measure 2009 was a disappointment for folks who make their living selling tech toys, but optimism was seen everywhere looking ahead through 2010.

What will be hot in 2010 (my humble predictions):

My “super hot product” prediction for the upcoming year will be 3-D HDTV. Like any other technology there will be early adaptors, there will be bugs and of course, like anything new, the first sets will be expensive. With both ESPN and TLC rolling out HD it provides incentive for potential viewers to invest in the sets, but do satellite/cable program providers have the bandwidth and, if so, at what price?

But 3-D HDTV, especially in sports, is guaranteed to be a hit eventually. The transition from HD to 3-D HDTV will be faster than it was from standard def to HD (depending on the economy of course).

Also hot: E-readers like Kindle and tablet-style computers. I blogged elsewhere that reported that they actually sold more digital books than traditional ones on Christmas Day 2009. According to the CES web site, there were 23 different exhibitors with various types of e-readers.

Small will be big, and as a result, “hot.” Handheld TVs with both off-air and premium programming will also become very popular. Prices should be affordable from the start and only get better as more players enter the market.

DVDs are on the way out, as it will be more and more common simply to download movies right off the Internet to your TV. There will be a myriad of ways to do it, and it will be confusing for many at first, but it will catch on. Actually, it already is.

CES isn’t open to the general public, but attracted more than a hundred-thousand industry folks and media who cover tech. Has the tech turnaround begun? I think so. Proof will come when all these goodies hit store shelves throughout the year.

See you at the Big Box store!


John W. Scherer

John is CEO & Founder of Video Professor, Inc.

You can reach him at