Thursday, March 25, 2010

To 3D or not to 3D? That is the question.

Having seen a couple of 3D films in the past few weeks including Avatar (Brilliant) and Alice in Wonderland (Brilliantly weird) I can say without fear of contradiction that the way we watch movies going forward has changed forever.

But what about at home? Soon we’ll be seeing 3D HD sets at electronics stores, and like the early generation HD sets, they will cost in the thousands of dollars.

But the folks making those sets learned a lesson. HD had been around forever. You could go to trade shows as far back as the 80’s and see pretty pictures on HD screens of flowers and butterflies. Impressive but forgettable once you got home.

What drove the huge and rapid migration to HD sets? Sports. Especially “Left-Right” sports like football and hockey that are a great match for the 16x9 format. When viewers could see the individual blades of grass to the eyeballs of the players, they were hooked.

As HD sports programming increased, so did sales. When sales go up, prices go down.

So it’s no surprise to see networks like ESPN jumping in big time with 3D HD sports programming. What will everything from football to basketball to auto racing look like in 3D HD? I have no idea.

But I can’t wait to find out. See you at the Big Box store!

John W. Scherer
John is CEO and Founder of Video Professor, Inc.
Reach him at or find John Scherer on Twitter: @VidProf