Thursday, February 25, 2010

Got Mobile? The video floodgates are about to burst.

I’m going to do my best to translate tech talk to people talk as I comment on some research released by the folks at Cisco. You can read it here, which has an additional link to more tech info.

The bottom line is, according to writer Sarah Perez, is not that the mobile web has a future but just how big is that future. It appears to be huge. (Not that there was any doubt as one person who posted about the article noted.)

Traffic on portable devices increased 160% in the past year alone and according to the Cisco study is expected to increase 39 fold by 2014.

We are becoming a nation of big screens at home, and small screens on the go. But wherever we go, we want content on demand.

All this is getting noticed by consumers because it’s win-win for them. More and more mobile devices, PDA’s and iPad-like devices will be flooding store shelves in the big box stores. Competition is good for consumers.

But those of us who market everything from computer lessons to car parts are already making use of this new and rapidly growing pipeline. The biggest demand will be for mobile video and this isn’t just here in the United States. The demand is world wide.

Nations like Iran and China are working hard to “narrow” the pipeline and what comes through it. But technology will trump ideology.

That’s a good thing.


John W. Scherer
John is CEO and Founder of Video Professor, Inc.
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