Monday, February 15, 2010

Teens Text, We Tweet.

The folks over at the Pew Internet and Life Project have been studying how we communicate on Web 2.0.

They found some interesting facts. I wasn’t surprised that communicating online is a multi-generation thing these days, but there are generational differences in how we do it.

What Pew found:

• Teens tend to text while older generations are more likely to use Twitter®.

• Blogging is on the decline for those under 30, but people over 30 are blogging more. Blogs are popular in business, hence mine each week.

• Sites like Facebook® remain popular with the younger generation but more and more “Boomers” are connecting on Facebook as well.

All of the above remain a work in progress. There are no experts as we’re inventing all this together as we go along.

Regardless of method, wireless interconnectivity is growing and will continue to grow. There are many ways to do so and different sites ranging from Facebook to Twitter to LinkedIn® offer young and old alike ways to catch up, make new friends and even market themselves or products.

I came across an interesting description of Social Media Networks from Mike Hanbery of Hanbery & Hanbery, ) a Denver-based marketing firm. Mike posts,

“The Office, The Water Cooler and The Bar: A Tale of Three Social Networks

Here’s a real easy way to think about the cultures of the “big three” Internet social networks: LinkedIn is the office, Facebook the water cooler, Twitter the bar after work. Source: Swift Kick Blog.

A pretty good description if you ask me. (He posted this on Facebook by the way.)

Remember that famous line from the movie “Cool Hand Luke?” The boss of the prison camp says to Luke (played magnificently by Paul Neuman,) “What we’ve got here, is failure to communicate.”

They didn’t have PDA’s back then. Not that ole Luke likely would have used one.

As always, a word to the wise: Once you post something via Twitter, Facebook or whatever, it’s out there. Forever. The good thing about the ‘Net is everyone has access to it. The bad thing about the ‘Net is everyone has access to it.

Look both ways before you cross the digital highway.

John W. Scherer
John is CEO & Founder of Video Professor, Inc.
You can reach him at