Thursday, April 15, 2010

Clicking beats Flipping

A new survey by Arbitron, Inc and Edison Media Research shows people, by a slight margin, prefer to surf the web for video instead of watching television.

I’m not surprised and it’s not too much of a stretch to believe the gap will widen.

Bottom line? 49% of the people surveyed say given the choice, they’d drop TV in favor of the Internet. 48% said they’d stick with the tube.

With so much video content available on the Internet, your computer or PDA is becoming a one-stop location for just about everything you need. Add devices like the iPadTM into the mix and you’ll have more and more people choosing to click (or tap) then flip through television channels.

The folks who produce the shows you watch online are of course very aware of this and make their product available through multiple platforms.

The study also points out that people multi-task watching content online, watching shows and posting comments on pages like Facebook® or Twitter®.

One thing to keep in mind is the launch this year of 3D HD television. Will that lure more people back to traditional television than online? The new 3D sets are expensive, so are the glasses you’ll need. Thousands for the set and around $150 for just one set of 3D glasses will make for a slow start. But it will take off once prices come down.

Unless of course, online providers provide 3D video. Which they will, sooner than later.

When I started Video Professor 23 years ago, the Internet was more concept than reality and certainly not mainstream. So while I could not have predicted the explosion the Internet has become, at the same time I’m not the least bit surprised.

Another reason why so many of you bought our “Learn the Internet” lessons!

John is CEO and Founder of Video Professor, Inc.
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