Monday, April 05, 2010

Why I love Twitter!

I’m a recent convert to Twitter but sure glad I am. Everyone has a “proof of performance” story about social media so here’s mine.

David Pogue is the guru of all things tech and his column in the New York Times is a must-read along with his weekly segments on CNBC’s Power Lunch. David is also hugely popular as a speaker at events across the country.

David makes tech fun. One of the first people I opted to follow on Twitter was David. The other day he put out a “talent” call for a segment he was doing about the Apple iPad. With tongue firmly in cheek, I tweeted him that I’d be interested and that I have a “little” experience in television.

He’s such a nice guy and Tweeted back to me almost immediately and so we taped my segments of the video with the result you can watch here. A "Bit Part" granted, but better than no part at all.

Like the ESPN spots I did last summer, it’s great fun and a break from the regular routine. And having your “face” out there in one way or the other is good for business.

All because of Twitter.

So my first real success story in social media. You can have one to. The great thing about social media is one size doesn’t fit all, and your success story will be as unique to you as mine was to me.

By the way, David Pogue used to be a Twitter skeptic. Now he’s a true believer and you can bet he made one out of me!

John W. Scherer
John is CEO and Founder of Video Professor, Inc.
You can reach him at
And yes, you can follow him on Twitter! @VidProf